The UK’s first Infiniti Centre opens its elegant glass doors for the first time on 12 September. Europe’s newest luxury automotive brand has selected Reading, hi-tech hub and commercial capital of the Thames Valley, as the town where Infiniti’s introduction to the UK, 20 years in the making, at last gets under way.

Infiniti says "The UK’s inaugural Infiniti showroom is testament to both the Japanese brand’s ethos of “Inspired Performance” and also to the commitment of Infiniti’s UK partner in taking every aspect of luxury car ownership to a new and higher level."

"Like other Infiniti Centres throughout the rest of Europe, the Reading base turns the traditional car showroom on its head. For its location, architecture, facilities and hand-picked staff, the Infiniti Centre Reading has more in common with a luxury goods store than a car showroom. Its welcoming ambience and comfortable furnishings emulate the lobby of a boutique hotel – providing the perfect introduction to the stress-free world of Infiniti ownership known as Total Ownership Experience."